One of the first marketing books I read when starting up my small business was Seth Godin's Purple Cow. What I found absolutely intriguing was his concept of "putting a purple cow into everything that you build and everything you do, to create something truly noticeable."
What he means by purple cow, is to create something that is truly remarkable--a product or service that will be remarked on, remarked about, remarked to. Something that is phenomenally amazing, never thought about it that way before, over the top fantastic! Cows, after all, are not remarkable. After you've seen the black ones, the brown ones, the white ones, and every combination of cows with black, brow, and white spots, you've just about seen them all. Unless you are on a long road-trip from the east to the west coast playing some 'I spot a . . . .' car game in the middle of the mid-west, cows are not remarkable. In fact, they are boring.
Though, imagine if you are traveling along I 81 and your spied a purple cow standing in the middle of a corn field chewing on grass. Wouldn't that catch your eye? Wouldn't that make you stop your car, wake up the kids snoozing in the back seat, and get out and oooo-n-ahhhh? Maybe even take a family pic or two with the cow? Maybe even call the National Enquirer--can't you just see the headlines: "Purple Cow Spotted Along I 81 in Rural Virginia"
Well, that's exactly the concept that marketing guru Seth Godin puts across in his Purple Cow book. In fact, he does it so well that each time one of my clients gets ready to work on niche marketing, I send them a copy of his book as a gift. One read of this book and my clients are convinced that this is the marketing strategy for them.
The original Accidental Pren-her™














Today . . . I am playing tag. 



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