We all have a Mike in our lives. You know; the weekly mass-email-sender friend. I actually have two such friends. The difference between them is that Mike sends out meaningful mass emails . . . the kind that get my attention.
Here's his latest:
To all my friends, who in 2007 sent me "best wishes," chain letters, angel card messages, or other promises of good luck when I forwarded something:
NONE OF THEM WORKED!!!!
For 2008, could you please just send money, chocolate, or gasoline vouchers.
Thank you!
I smiled when I read this. Did you? If so, do you know what it is about this message that made you smile? Was it that, truth be told, you, too, would rather receive money, chocolate, or gasoline vouchers in the mail instead of those pesky mass emails? I know I would! Send me chocolate, any time. Good Belgium chocolate!
Could another reason be that you, like me, are tired of receiving bland-blah email? You know the kind: nothing of consequence, easily glossed over, no reply required. Just a spewing forth of bland and boring blah.
As Accidental Pren-hers, this is just the kind of email you want to avoid sending. Thinking like the smart business woman that you are; you know that many of us receive over 100 emails a day. To get your email read, you'll need to be like my friend Mike -- he's a clickable email sender.
Next time you send an email to a client, customer, or even a friend, be like Mike by remembering to send money, chocolate, or gas vouchers. By that I mean, send something of value. To do that, make sure that your email:
- Has something in your subject line that gets your reader to click it open.
- Contains meaningful information.
- Requires a confirmation or call to action.
- Generates and deepens your connection to and relationship with your reader.
What are some other ways you would suggest to make email clickable? What about humor? Could that make an email clickable? Share your thoughts.
Susan L. Reid
The original Accidental Pren-her™














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