Today . . . I am grinning. I've just finished watching this short video on word ownership by Scott Ginsberg. In it, he talks about the benefit of owning a word. This is particularly important when considering the name of your business, product, or book.
I own Accidental Pren-her - as in registered and trademarked.
I own Inner Samurai - the concept.
And Alkamae - the business.
What word do you own?
One of the best parts of this video is that it is about Yvonne DiVita, my book publisher and friend over at WME Books. Find out what's so special about Yvonne's word . . . Dickless. Yep, I said dickless. Now you've got to watch the video!
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