What's in a business name? You want it to be everything. Sadly, many business names are nothing. Deciding on a great business name takes time. It takes thought. Moreover, getting it wrong could spell disaster for your business. Getting it right, however, will give customers a reason to hire you, connect you to your niche market, and save you thousands of marketing dollars.
Five Popular Business Naming Trends to Avoid
1. Don’t abbreviate your business name.2. Avoid anything that ends in “global”, “enterprise”, or “Inc.” They’re passé.
3. Avoid using your own name. Build your brand on your company, not on your name.
4. Don’t hyphenate your business name.
5. Avoid geographical names unless you're trying to create a strong local affinity.
Watch our 4-minute "how-to" video on how to create a great name for your business.
Then let us know what you think of the video.
Susan L. Reid
The original Accidental Pren-her™
Award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
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