This question came in from one of our coach readers. If you have a small business question that you'd like for me to answer, let me know.
Q: What exactly is leveraged revenue?
A: There are two types of leveraged income: leveraged and active leveraged.
1. Leveraged income leverages the work of other people to create income for you; such as writing an eBook and selling it through affiliate websites. The key with leveraged income is that you are utilizing other people and the work they are doing on your behalf to flow money to you, rather than you doing it all by yourself.
2. Active leveraged income is the ability to provide your service in the form of a product, on a mass scale. Although it does require your direct participation, your ability to make money increases exponentially because you're delivering it to larger groups of people.
Workshops conferences, and teleseminars are excellent examples of active leveraged income opportunities where you deliver at a one time event, to a large group of people, for a large return on initial investment. Home-study courses are another example where you put together a product package (one time event) and sell it to many, either through affiliates, back of the table sales at speaking engagements, or on your website.
The process is simple: First, figure out what service you can productize that people will buy over and over again, then create a way to deliver this product to a large group of people.
That's all there is to it, folks. Now go out there and leverage something!
If you have a small business question that you'd like for me to answer, let me know.
Susan L. Reid
The original Accidental Pren-her™
Award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
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