
As a woman entrepreneur, I've made my share of mistakes in business. And, as a business coach and author of Discovering Your Inner Samurai, a book about women's business success, I've thought a lot about the common mistakes that women make in business.
Here are my top five. What are yours?
1. Letting them see you sweat.
Too
many times I've seen women, when they aren't feeling confident about
themselves or their abilities, disclose their lack of confidence. They
do this by peppering their clients and colleagues with lots of
questions before they delve into a project, hedging when it comes to
making a commitment, as well as breaking eye contact and fidgeting.
Showing
lack of confidence, either by word or action, is a self-defeating
behavior. Never let them see you sweat! Say yes. Then figure out how to
deliver.
2. Displaying negative emotions.
Displaying
anger, bitterness, or spite is never attractive. Turning into the
victim or martyr when things don't go your way by whining, complaining,
or blaming is counterproductive. Don't defend yourself, argue, or yell
at your clients or colleagues. And, for heaven's sake, don't cry!
You can deal with every challenge in business without being negative. Instead, take action. Offer a solution.
3. Making excuses.
Women
seem to think that, if they explain why they didn't return a call,
answer an email, show up on time, or meet a deadline, everyone will
understand and it will be okay. Not so.
Excuses
say that what you were doing was more important than what someone else
wanted you to do. An explanation means you are asking permission to be
excused for what you did not do.
Instead, be impeccable with your word. Do as you say.
4. Being bitchy.
Take
your cue from Cesar Millan, The Dog Whisperer: Stay calm and assertive.
You do not have to be tough or come across aggressively in business.
Instead, stay calm, be assertive, and develop a cooperative model when
dealing with others.
5. Making decisions from a “lack mentality.”
Too
many women have a mindset of scarcity when it comes to their
businesses. They believe they lack time, money is scarce, and there
aren’t enough customers. They don’t understand that near-term lack
infects long-term prosperity. Therefore, make decisions for your
business based on the far-term vision of expansion and growth.
Agree? Disagree? What's the biggest mistake that you see women entrepreneurs make?
Susan L. Reid
The original Accidental Pren-her™
Award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
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