Have you given much thought to your business card lately? When was the last time you updated it? If it's been awhile, it might not be working as hard for you as it could.
Your business card is prime marketing real estate. And, as you know, marketing is all about making connections and building relationships. Therefore, it only makes sense to use all the real estate - front and back - on your card to let people know who you are and how your product or services can help them.
Here are five attention getting items to put on the back of your business card:
2. A stellar testimonial.
3. Information about your free eZine or promotional offer.
4. Specific quotation that reflects the heart of your business.
5. Your upcoming workshop or teleclass.
Here are five creative business card ideas sure to make an impact:
2. Use a deep, rich color of ink. Cerulean blue adds vitality, sepia adds depth. Cool shale adds richness, and dark forest intrigue.
3. Consider a folded business card, Double your marketing real estate by turning your business card into a mini-brochure.
4. Since business cards are as much a visual as a tactile experience, having a more textured feel to your card will make an impression.
5. Design more than one business card that reflect the different themes of the solutions you provide for your clients or customers. Then, instead of just handing someone your business card, fan out your cards in front of them and invite people to choose one. What a great conversation starter that is!
Lastly, business cards are not just for business settings. Leave one at restaurants with the tip, include a few with your bill payments, and put them in your notes to clients.
Have them with you at all times and leave them everywhere!
Susan L. Reid
Inner Samurai Business Expert
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