Today . . . I am thinking about this question that came in from one
of our readers about how long it takes to get from start-up to profit. If you have a small business question that you'd like for me to answer, let me know.
Q: Susan, how can I get from start-up to profit in less that
one year?
A: The traditional answer is: you probably won't see sustainable profit for five years. The optimistic answer is: it takes between 2-3 years to see sustained growth profit.
For most women entrepreneurs starting up a business, the answer lies somewhere in between. And the following three points are important to keep in mind:
- When talking about the success of a start up, slow and steady has a much better chance of winning the race.
- Startups always take more time and money then expected. Once the
business is up and running, plan on a one year roller-coaster
adjustment period. This is the time when most new business owners throw
in the towel. Don’t!
- If, however, you manage to make it past the two-year mark, what I call the terrible twos, you can expect to see some stabilization and growth. From this vantage point, you can begin focusing on how to sustain that growth and project profits.
- Year 1: Starting Up
- Years 2 to 5: Time to Grow
- Years 5 to 10: Growing to the Next Level
- Years 10 to Retirement: Managing Maturity
- Moving On: Exit Strategies
Do you have any other suggestions? If so, leave a comment and let us know. And, if you have a small business question that you'd like for me to answer, let me know.
Susan L. Reid
Inner Samurai Business ExpertAward-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success

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