For those of you working on your mission statement this month, take your inspiration from Jerry McGuire.
For those of you working on your mission statement this month, take your inspiration from Jerry McGuire.
Posted by Lady Samurai on July 09, 2010 at 09:51 AM | Permalink | Comments (0) | TrackBack (0)
Ever wondered what the difference is between marketing to women and marketing to men?
Is there a difference. Oh yeah!
Here's the difference in a nutshell:
Women like to buy in before they buy. Men do too. Men, however, will more likely buy into the value of the product before they buy. Women are more likely to buy into the seller. This is a key difference between marketing to men and marketing to women.
Here's my story:
The
other day at Lowe’s, I was pricing out sliding glass doors for the
four-season room on the back of my house. One of the door panels had
become damaged during a recent hailstorm when a limb broke and crashed
into the window. When I arrived in the door department, the sales
person was helping a couple with some questions they had. This gave me
plenty of time to observe different buying styles in action.
The
sales associate was doing a great job answering their questions.
Together, he and the husband were talking about the energy efficiency
of high-performance glazing. Was it better to go with dual glazing or
double-paned glass with low emissivity coating? The husband ran his
hands over the vinyl cladding around the outside of the door and asked
about the practicality of top-mounted insect screens. There was a lot
of verbal interaction as the husband sized up the product and relative
value of the product in relation to the price listed.
The wife
stood quietly nearby. She was not disinterested, mind you. She was just
sizing up the product in a different way. She was watching the sales
associate. She was deciding whether to buy into him and what he was
saying. So, she asked another type of question, “What do you think
about the sliding glass doors that have the curable vinyl cladding on
the outside and the warmth of wood on the inside?” Note that she asked,
“What do you think?” Asking a specific question about the product was
just the vehicle for her to find out more about the sales associate’s
ideas, thoughts, and information. In short, about him.
When
she spoke, she looked him straight in his eyes. While he referenced the
sliding glass door by looking at it when he answered her, she barely
gave the door a glance. She had already evaluated the product. Plus,
she could tell from her husband’s questions and responses that he was
already considering the purchase. She wanted to know if she could trust
the sales associate. Her body language and type of question was
indicative of someone who is considering buying into a person. Pam’s
statement of people buy us, and then they buy what we have to offer
rang true. This was so obvious in the buying styles of this husband and
wife. The husband was considering the value of the product. The wife
was considering the trustability of the salesperson.
They also
did my work for me. When the salesperson asked if he could help me, I
said, “No thanks. I just need a couple of prices so I can comparison
shop.” Then I turned to the couple and said, “Thank you! You guys were
great!” They looked at each other, puzzled. They had no way of knowing
that they’d just given me the perfect example of the difference in
marketing to men and women.
What do you think? What's been your experience? Do you think women buy in more then men?
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on July 01, 2010 at 10:44 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business made easy, hot business strategies, marketing to women
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Second - The "Turn Your Business Dreams Into Reality Video Toolkit" walks you through the practical steps of:
Best yet? It's absolutely fr*ee!
Our Turn
Your Business Dreams in Reality Toolkit combines both the
energetic alignment and practical know-how:
in language that is easy to comprehend and understand,
with videos that are fun and entertaining, and
worksheet templates that are a joy to complete.

Get your Turn Your Business Dreams in Reality Toolkit now!
Enjoy!
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on June 24, 2010 at 02:14 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business start up toolkit, inner samurai business, spiritually conscious women, turn your business dreams into reality
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Second - The "Turn Your Business Dreams Into Reality Video Toolkit" walks you through the practical steps of:
Best yet? It's absolutely fr*ee!
Our Turn
Your Business Dreams in Reality Toolkit combines both the
energetic alignment and practical know-how:
in language that is easy to comprehend and understand,
with videos that are fun and entertaining, and
worksheet templates that are a joy to complete.

Get your Turn Your Business Dreams in Reality Toolkit now!
Enjoy!
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on June 10, 2010 at 12:12 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business start up toolkit, inner samurai business, spiritually conscious women, turn your business dreams into reality
Wanna know how to write a great mission statement for your business? Here's how.
Business made easy, quick - it's only 5-minutes, and informative - "how-to" Inner Samurai business video on mission statements.
Now, go get it done!
Posted by Lady Samurai on April 29, 2010 at 11:58 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business made easy, how to business video, mission statement
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Second - The "Turn Your Business Dreams Into Reality Video Toolkit" walks you through the practical steps of:
Best yet? It's absolutely fr*ee!
Our Turn
Your Business Dreams in Reality Toolkit combines both the
energetic alignment and practical know-how:
in language that is easy to comprehend and understand,
with videos that are fun and entertaining, and
worksheet templates that are a joy to complete.

Get your Turn Your Business Dreams in Reality Toolkit now!
Enjoy!
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on April 23, 2010 at 05:28 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business start up toolkit, inner samurai business, spiritually conscious women, turn your business dreams into reality
![]()


Second - The "Turn Your Business Dreams Into Reality Video Toolkit" walks you through the practical steps of:
Best yet? It's absolutely fr*ee!
Our Turn
Your Business Dreams in Reality Toolkit combines both the
energetic alignment and practical know-how:
in language that is easy to comprehend and understand,
with videos that are fun and entertaining, and
worksheet templates that are a joy to complete.

Get your Turn Your Business Dreams in Reality Toolkit now!
Enjoy!
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on April 16, 2010 at 05:26 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business start up toolkit, inner samurai business, spiritually conscious women, turn your business dreams into reality

Today . . . I am thinking about this question that came in from one of our readers. It's tax time, and she wanted to know what small business tax books I'd recommend for her to read.
If you have a small business question that you'd like for me to answer, let me know.
Q: "I need help with my taxes. Do you have any books you'd recommend to help me figure out my home-office deductions?
A: This is a great question and very important consideration at tax time.
Here is a short list of books I've read and currently have on my bookshelf. They are very helpful to me, both in the daily operation of my business and for future planning. The last book is the one I take with me when I go visit my CPA:
Do
you have any other suggestions? If so, leave a
comment and let us know. And, if you have a small business question
that you'd like for me to answer, let me know.
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on April 15, 2010 at 05:00 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business made easy, small business Q&A, small business tax books

Today . . . I am thinking about this question that came in from one of our readers. She is just starting up her business and wants to know what the different business entities are and how to decide what business entity is best for her.
If you have a small business question that you'd like for me to answer, let me know.
Q: "How do I decide which business entity is best for me?"
A: This is a great question and very important consideration for both small business owners just starting up and those wishing to expand.
Here is a brief overview of the seven main business entities available in the U.S.:
When determining what's best for you and your business, consider the following:

For example:
That's it!
Do
you have any other suggestions? If so, leave a
comment and let us know. And, if you have a small business question
that you'd like for me to answer, let me know.
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on April 09, 2010 at 06:02 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business entity, new business, starting up your business
Easy. Breezy. Business made easy.
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on March 04, 2010 at 12:04 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business made easy, home based business identity, home-based business, small business getting started, small business owner
This question came in from one of our readers wanting to know about what a vision statement is and how to write one for her business.
If you have a small business question that you'd like for me to answer, let me know.
Q: I have lots of questions about vision statements:Simply put, your vision statement answers the question: "Where do you see your business going?" Your mission statement answers, "Why do we exist?"
From the start, vision statements are future focused and written with the end result in mind. Mission statements are focused in the present and tell you the fundamental purpose of that business.
Which comes first, the vision or the mission?If you are a new business just starting up, or if you are a larger company getting ready to add a new program, or an existing organization planning to overhaul your current services, then write your vision statement first.
If you are an established business with a mission statement already in place, then let your mission guide the writing of your vision statement.
Top Five Things to Keep in Mind When Writing Your Vision Statement
1. Describe outcomes that are five to ten years out.
2. Dream big and focus on success.
3. Write your vision statement in the present tense.
4. Infuse it with passion.
5. Paint a graphic mental picture of the business you want.
There is no space limit when writing a vision statement. Vision statements are written in paragraph form, and often contain one or more paragraphs. Write as much as you need to create a dynamic mental picture of your business that will serve to energize and inspire you and your team.
Two Vision Statement Formulae for Success
Here
are two basic vision statement formulae. The first one is for
businesses starting up without a mission statement, and the second is
for those businesses that are already established or have a mission
statement in place.
Example: Five years from now, the Sierra Woman's Shelter will become a successfully run non-profit shelter serving the Greater Pittsburgh area providing education, life-skills training, and the necessary support to help women who have been previously battered or abused build self-sufficient, sustaining, prosperous lives.
2. Within the next ________ (add a number) years,
grow ___________________________________ (name of your business)
into
a successful _______________________________________ (type or
description of business including whether it will be local, regional,
national, or international in its scope),
increasing revenues to ____________________________ (amount) by _________________ (date)
providing _______________________________(description of your products and/or services)
to _____________________________________________(your customers).
Example: Within the next five years, grow Cultural Awareness Travel into the premier North American woman's tour company increasing revenues to $225,000 by 2012 by becoming known for helping women develop greater self-awareness, confidence, and discover a new respect for diversity through cross-cultural exposure.
So, that's it. Vision statement in a nutshell.
If you have a
small business question that you'd like for me to answer, let me know.
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on February 18, 2010 at 03:10 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: small business Q&A, starting up your business, vision statement, vision statement formula
Having a business plan is a strategic and financial asset. Not only
does a business plan strategically guide your business, it is also
invaluable for obtaining financial support and backing.
The only problem is . . . the traditional business plans are a long, arduous, and sometimes costly process filled with hours of crunching numbers, lots of grinding teeth, and struggle.
Since using the One Page Business Plan books with my clients, I've had nothing but rave reviews. They love the ease, the simplicity, and how quickly they can get their business plan done -- usually in six weeks time. Hats off to forward thinker Jim Horan, for making business planning a breeze.
If you are a in your first year of business and are interested in creating a business plan, here's how you can get started.
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on February 11, 2010 at 10:50 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: first year of business, jim horan, one page business plan
Posted by Lady Samurai on February 04, 2010 at 05:10 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: how to set goals, inner samurai business, set goals that stick, small business success
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Second - The "Turn Your Business Dreams Into Reality Video Toolkit" walks you through the practical steps of:
Best yet? It's absolutely fr*ee!
Our Turn
Your Business Dreams in Reality Toolkit combines both the
energetic alignment and practical know-how:
in language that is easy to comprehend and understand,
with videos that are fun and entertaining, and
worksheet templates that are a joy to complete.

Get your Turn Your Business Dreams in Reality Toolkit now!
Enjoy!
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on January 28, 2010 at 06:42 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business start up toolkit, inner samurai business, spiritually conscious women, turn your business dreams into reality
Have you ever thought about what goes into creating a great name for your business?
You want it to be everything. Sadly, many business names are nothing.
Deciding on a great business name takes time. It takes thought. Moreover, getting it wrong could spell disaster for your business. Getting it right, however, will give customers a reason to hire you, connect you to your niche market, and save you thousands of marketing dollars.
Posted by Lady Samurai on December 17, 2009 at 12:54 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: great business names, how to business video, inner samurai business, naming your business
We’d
have a productive coaching session together, make a lot of headway
toward starting up her business, and then she would get nothing done
between sessions. Or, she would scramble to get something
finished minutes before our next meeting and send me an apologetic
email saying, “Sorry to get this to you so late. I just ran out of
time.”
Rebecca had all the best intentions. She also felt guilty about not getting things done and vowed she would get started—right after she baked cupcakes for her son, walked the dog, and picked up her husband's dry cleaning. Pretty soon, a week had gone by. And the very thing she was so excited about doing still sat, waiting.
After months had gone by, this thing that originally made her so energized had now become a “project.” Something that was hanging over her head. The joy of starting up her business, once so wonderful, had become a burden.
Does this sound like you? It used to sound like me, too. That was until I developed the Inner Samurai Priority System. This system acknowledges how important it is for business owners to be able to make decisions with complete confidence and get things done. The Inner Samurai Priority System is easy to use and highly effective.
How much time is there in one day?
There are 24 hours. That’s 1,440 minutes or 86,400 seconds. We all have
the same amount of time, so why is it that some people get a lot done
in their day while others do not?
It's because those who get a lot done understand that it's not about time. They know that it's about priorities. Specifically, about making yourself a top priority.
Right now, stop reading and take a self-priority check. How's your commitment to yourself?
Is it pretty balanced or a bit lopsided? Favored in your direction or another's direction?
Rebecca's relationship with herself was lopsided. She made sure she had everything done for everyone else first, before she took any time at all to work on her new business. She put her children’s and husband's needs before her own. She put household tasks before business tasks. She even put taking the family dog to the groomer ahead of taking care of herself.
Rebecca was always putting other people and their needs first. Her priority system was out of whack and heavily weighted in the direction of other people's needs. As a result, she wasn't getting much done for herself.
Rebecca was out of control of her time. Why? Because she had not made herself a top priority in her own life. In fact, Rebecca had made herself the last priority.
“Yeah … but,” I can still hear her saying, "You don’t understand. This thing and that thing happened this week."
Sure, life happens. But here's what Rebecca wasn't taking reasonability for: It wasn't about whatever came along and "took" her time; it was about what she'd been doing with the other 1,440 minutes of her day. “This and that” hadn't stolen her time. She had stolen time from herself because of whom and what she had set as her priorities. Because Rebecca had placed herself last on her own list, she was not in control of her time. Other people's wants and needs were.
This was hard for Rebecca to hear. Fortunately, hear me she did. Soon she was taking the steps that placed her higher up on her priority list. She put the Inner Samurai Priority System into action.
What the heck is the Inner Samurai Priority System?
Inner Samurai is a term I coined to describe the “inner voice.”
The Inner Samurai Priority System is one of the tools in the Inner
Samurai Way of Business I've developed. These tools are designed to
help the spiritually conscious businesswoman connect with her powerful
inner voice and make it the central guidance system compelling her
toward business success.
Everyone has an Inner Samurai. Inner because the voice resides deep within your being (to distinguish it from the voice inside your head). Samurai because of how powerfully it stands, fully knowing what's true for you, able to act on that knowing in every moment of every day.
If you are struggling with your business, getting in touch with your Inner Samurai will transform you into a powerful business owner able to operate in dynamic and powerful ways that are compatible with your deepest inner principals.
Step one: Identify your top two A-1 priorities each month.
Let’s
return to my coaching client, Rebecca, to see the Inner Samurai
Priority System at work. The first thing I did was ask Rebecca to
decide what her top two A-1 priorities would be for the month. She was
quick to respond, “Be a great mom to my kids and get my business plan
done.”
“Okay, great! Let’s get more specific. How would you like to be a great mom to your children this month?”
Rebecca thought for a moment and then said, “I’d be present, fresh, and there for them when they came home from school. I’d take them to the park to play on the weekend. I’d take them to swim lessons and stay there watching, without answering my cell phone. I’d be involved with their homework assignments, instead of just asking them if they’d gotten them done. I’d be fully present when I read them their bedtime stories and not skip any pages.”
Rebecca had a great list of things she would do with her children this month, given they were one of her top two priorities. Best yet, when she talked about the things she would do and how she would be, there was an inner strength and confidence in her voice. I could tell she was connected with her Inner Samurai Priority System. Nothing on her list felt like a should, ought, or must. Rebecca was energized and motivated from within.
“Rebecca, does it seem realistic that you will complete your business plan?”
“Yes!”
“How can you say yes so emphatically?”
“Because I only have two priorities this month!”
Bingo! That’s the key. Two priorities; one-month commitment.
That’s all. A one-month commitment to two priorities is achievable.
With only three remaining parts of her business plan to go, Rebecca
certainly could finish it in a month and still have plenty of time to
spend with her other priority—her children.
Step two: Stay on track and know what to do by asking this question.
Once
you've decided on your two A-1 priorities for the month, there's only
one question you need to ask yourself in order to stay focused and on
track: Does or doesn't this activity support my two A-1 priorities?
Let's return to Rebecca to see how she handled this step. She wondered, “What about the laundry?”
“Does getting the laundry done support or get in the way of either one of your priorities?” I asked Rebecca.
”Yes … No. I mean, I want my family to have clean clothes to wear. I can’t go all month without doing laundry!”
I chuckled, imagining a month’s worth of dirty t-shirts and socks waiting to be washed in stacks outside the laundry room. “Yes, of course, do the laundry. After—not before—you’ve attended to your top two priorities.” That's the key. Your two A-1 priorities come first, before anything else.
“Oh. So that would be the same for dishes, going shopping, and committees I’m serving on at school and church?”
“Yes. Being a great mom to your kids and getting your business plan done are your two A-1 priorities for this month. Let nothing and no one get in the way of them.”
At first, this was a difficult task for Rebecca. She was used to putting everyone else's priorities before her own. Therefore, changing to be in alignment with her Inner Samurai Priority System was a challenge. Yet, she persevered.
One week later, she reported that she had been successful at reorienting her day. She worked on her business plan while her children were at school and was present for them when they came home. She completed the one-year objectives section of the plan and reported feeling energized and optimistic.
When I asked her how she managed to stay focused, she said, “I kept asking myself that one question: Does or doesn’t this activity support my priority? The answer was immediately clear. Then all I had to do was take action in that direction.”
At the end of one month,
Rebecca completed her business plan. She was ecstatic! She also had
done every one of the things she said she wanted to do with and for her
children. She felt good about herself, her priorities, and all that she
had accomplished.
Moreover, Rebecca learned, not through reading a book but by direct application, that she was in control of her time—time was not in control of her. Best yet, she was able to take back control very simply yet powerfully. By assigning two A-1 priorities each month, she made herself a priority and became more aligned with her Inner Samurai Priority System.
Rebecca was no longer out of time.
Susan L. Reid
Inner Samurai Business ExpertAward-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
Posted by Lady Samurai on December 14, 2009 at 02:20 PM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: how to set goals, inner samurai, inner samurai business, setting goals, take control of your time
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Second - The "Turn Your Business Dreams Into Reality Video Toolkit" walks you through the practical steps of:
Best yet? It's absolutely fr*ee!
Our Turn
Your Business Dreams in Reality Toolkit combines both the
energetic alignment and practical know-how:
in language that is easy to comprehend and understand,
with videos that are fun and entertaining, and
worksheet templates that are a joy to complete.

Get your Turn Your Business Dreams in Reality Toolkit now!
Enjoy!
Susan L. Reid
Inner Samurai Business Expert
Posted by Lady Samurai on December 10, 2009 at 12:04 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business start up toolkit, inner samurai business, spiritually conscious women, turn your business dreams into reality
That is… until now.
As a small business owner, have you given any thought to what the tradition of gift giving can do for your business? With the countdown to Christmas underway, do you have a plan to utilize this festive holiday season to promote your business and maximize your success?
Well, here's an effective, easy-to-implement twelve-day plan that will guarantee you have something special to offer all month long.
1. On the first day of December - Get your story, idea, product, or service announcement out into the marketplace seven different ways, all at once.
Choose from these options to make a powerful impact:
2. On the second day of December - Use free classified ads to promote your business.
If
you have a knack for writing short ads, you will be able to increase
your site traffic by using free (or pretty darn cheap) classified ads.
Place ads where you know your target audience will see them.
3. On the third day of December – Write down your personal affirmation for the month.
The
goal here is to help you step back from the hustle and bustle of the
holiday season and stay focused on what's important to you.
4. On the fourth day of December - Introduce yourself to three potential referral sources.
A
nurturing referral relationship can be quite profitable. So think of
professionals who would be good referral sources for you. Then make
contact with them today.
5. On the fifth day of December - Add three success stories to your website.
You
already may have testimonials from your clients on your website. Now
create a space for their before-and-after success stories. Remember to
include a link back to their sites so everyone gets some love during
the holiday season.
6. On the sixth day of December - Add a tantalizing promotional "special" to your email signature space.
Put
a brief promotional line about the special product or service that you
are giving away (or offering at a reduced rate) this December.
7. On the seventh day of December - Write each of your clients and customers a personal, hand-written "thank you" card.
Thank
them for sticking with you through the 2009 recession. Be sure to
include a coupon they can use between now and the end of the year for a
special product or service.
8. On the eighth day of December - Offer a deal, such as “buy-one-get-one-free.” This will increase your sales!
9. On the ninth day of December - Follow up with all your 2009 leads who showed an interest in your product or service but didn't buy.
Call (don't email) them and see if they now have a need for anything you offer.
10. On the tenth day of December - Let your clients know about something big you'll either be doing or offering in 2010.
Here are some big ways to make an impact and get their attention:
11. On the eleventh day of December
- Take 10% of your profits and make a donation to a charity of your
choice. This one thing alone is sure to make your business merry.
12. On the twelfth day of December - Do something nice for you.
The countdown to Christmas is underway, and many people are shopping online this holiday season. As a smart small business owner, you need to offer special buying opportunities all month long. The list of "12 Things You Can Do to Make Your Business Merry" will help you do just that. Implement one idea each day.
You'll not only be promoting your business during this holiday season, you'll also be making certain it will be a success in the coming New Year.
Susan L. Reid
Inner Samurai Business ExpertAward-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
Posted by Lady Samurai on December 09, 2009 at 04:00 PM | Permalink | Comments (2) | TrackBack (0)
Technorati Tags: 12 days of Christmas, business merry, inner samurai business, new year, smart small business owners
Today . . . I am thinking about this question that came in from one
of our readers about how to grow from a small at home business, to a larger at home business.
If you have a small business question that you'd like for me to answer, let me know.
Q: "How do you make the jump from a boutique business to a larger business?"
A. If you've been in business for 5 years are more, you're company is doing well, are getting more orders than you can handle, and can check off everything on this list, then yes!
Pre-expansion Checklist for the Home-Based Business OwnerThat's my answer and I'm sticking to it!
Do you have any other suggestions? If so, leave a comment and let us know. And, if you have a small business question that you'd like for me to answer, let me know.
Susan L. Reid
Inner Samurai Business ExpertAward-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
Posted by Lady Samurai on July 30, 2009 at 12:12 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: home-based business growth, home-based business owner
Posted by Lady Samurai on June 26, 2009 at 12:40 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: build a team, enterprising entrepreneur, grow your business, solo entrepreneur
Posted by Lady Samurai on June 19, 2009 at 12:12 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: build a team, enterprising entrepreneur, grow your business, solo entrepreneur
Posted by Lady Samurai on June 14, 2009 at 12:37 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: build a team, enterprising entrepreneur, grow your business, solo entrepreneur
Are you a small business owner, party-of-one, thinking about taking your business to the next level? Have you been wondering what it would take to make that happen? Wondering whom to add next, to do what?
The next step is easier than you think.
Here's how!
The Enterprising Entrepreneur Team
Enterprising women entrepreneurs think in terms of building teams. That's because women are natural collaborators, easily gravitating toward the richness of relationships that result from working as a team toward a common goal.
If you are solo entrepreneur wanting to take your business to the next level, start thinking in terms of building a team to manage the day-to-day activities of your business and also building partnerships with professional advisers to help make the most of your business potential.
Make sure your enterprising entrepreneur team includes the following people:
See . . . the next step was easier than you thought, wasn't it?
All it takes is a little re-positioning and gathering the right people around you to support your success.
Are you ready to get started? Good. Begin this week to transform your party-of-one into the powerful business owner you know you are. Keep us informed. Let us know how it's going.
Susan L. Reid
The original Accidental Pren-her™
Posted by Lady Samurai on May 11, 2009 at 11:48 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: build a team, enterprising entrepreneur, solo entrepreneur
This question came in from one of our readers. If you have a small business question that you'd like for me to answer, let me know.
Q: "How do I go about creating product and service packages for my website?"
A: When you think about what products and services you are going to offer and how you're going to package them, consider this business model: 3-tier leveraged revenue.
Here's how it works:
First, outline your high-end product or service. This is the one that folks probably won't buy now, although they will be ready to purchase it later on, after they get to know you and have tried out your other products and services. Don't go into too much detail planning it all out. Just outline it. From an energetic standpoint, writing down and seeing what this product or service looks like will begin attracting it to you.
Then develop your first and second tier services to flow into your third tier service.
Coaching Product example:
If you have a small business question that you'd like for me to answer, let me know.
Susan L. Reid
The original Accidental Pren-her™
Award-winning author of Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success
Posted by Lady Samurai on April 02, 2009 at 12:12 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: coaching, leveraged revenue, starting up your business
Here's our latest 5-minute "how-to" instructional video on mission statements.
Every business needs a mission statement. To make sure you've written a great one, follow these guidelines and answer the three key questions in this article. When you do, you will have created a mission statement that definitively and succinctly states your purpose, what activities you'll do to accomplish that purpose, and what principals and beliefs will guide your work.
When you're done watching, let us know how helpful this was to you.
Posted by Lady Samurai on March 26, 2009 at 12:56 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business made easy, how to business video, mission statement
Here's our latest 5-minute "how-to" instructional video on vision statements. Follow these easy guidelines and use the vision statement formula at the end of the video to perfectly articulate your dream, your passion, and the direction you envision for your business.
When you're done watching, let us know how helpful this was to you.
Posted by Lady Samurai on March 12, 2009 at 12:26 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: business made easy, how to business video, vision statement

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