This question came in from one of our readers. It's a great question
for new business owners with their eye on the prize. If you have a
small business question that you'd like for me to answer, let me know.
Q:
What is the most important thing to do in your first year of starting up your business to ensure its success?
A:
Congratulations on starting up your business! And even more so for
looking beyond your start-up and asking the question that will lead to
your success. Here are my suggestions:1. If you haven't created your business plan, do it now.
2.
Don't let yourself get sidetracked from your business plan. There will
be lots of distractions that will make it seem like deviating from your
business plan is a good idea. Don't be seduced. Work the plan.
3.
Keep the big picture in mind. If unemployment is at 10%, that means that
90% of the market is gainfully employed and spending money.
4. Remember that everything cycles. Keep moving forward.
5.
Make sure you differentiate yourself in the market. Create an apples
and oranges comparison and convey the contrast to your market.
6. Stick with your core values. Remember why you are in business and what values are important you.
7.
Be transparent and honest in your dealings with people. During your
first year, honesty will matter. Being a good person will matter. Being
authentic will matter. Integrity earns trust.
8. Master social networking to create inbound marketing.
9.
Keep things simple your first year. Don't over-complicate solutions,
make situations more complex than they are, or react when you have the
power to respond.
10. Unplug from
your business one day a week. I know. I know. There will be lots to do
your first year. Your tendency will be to do whatever it takes to get
things done. In addition to working long and hard, though, your
business also needs you to refresh and renew yourself. Schedule one day
a week off and stick to it.
Let me know if this was helpful, or if there is anything more you'd add. If you have a small business question that you'd like for me to answer, let me know.
Susan L. Reid
Inner Samurai Business Expert
Recent Comments